Discover the Group Barrière, leading French luxury hotel group and partner of SO! CANNES
Follow Barriere's Wechat and stay tuned for upcoming special offers. SO! CANNES, the most exclusive French Riviera Gala by China Rendez-Vous to take place September 10th.
Hôtels Barrière, ambassador for the art of French living
Groupe Barrière is heavily involved in the world of arts and cinema. It is a partner of the largest French and international festivals, including the Deauville American Film festival, the Cannes International Film Festival and the Césars at Le Fouquet's Paris. Its establishments are also odes to the seventh art and its stars. With their glitzy decor and suites named after legendary celebrities, such as the Elizabeth Taylor suite at the Royal Deauville and the Dior suite at the Majestic Cannes, these hotels sparkle every day. What's more, the clientele is just as prestigious as the establishments. Here you will find the biggest stars of cinema and music such as: Gong Li, Fan Bingbing, Zhang Ziyi and Wong Kar Wai.
The philosophy of the Groupe Barrière is to understand the customs, to identify the desires and to anticipate the needs of its customers in France just as well as on the other side of the world. It was therefore a natural step for the Group's hotels to start using WeChat.
About the Groupe Barrière
The Groupe Barrière, founded in 1912 by François André and then further developed by Lucien Barrière, Diane Barrière-Desseigne and Dominique Desseigne, has crossed the boundaries of time to become the leading French casino operator, a benchmark in luxury hotels and a global player in leisure and entertainment.
The Group is unrivalled in the field of high-end entertainment, thanks to its determination to deliver operational excellence, quality of service, and the French "art de vivre". Today, there are 41 Barrière Casinos, 15 Barrière Hotels (and 2 partners*) — the majority of which are 5-star rated — and more than 140 restaurants and bars, including the famous Le Fouquet's in Paris (with branches in Cannes, La Baule, Marrakech and Toulouse), staging over 3000 live shows and events per year. Its turnover amounted to €1.17 billion in the year ending 31 October 2014, and it employs 6895 people.
The Group also enjoys a strong reputation in the restaurant trade, with nearly 3 million meals served, and in the leisure industry with eight spas (Cannes, Dinard, Enghien-les-Bains, La Baule, Lille, Marrakech, Paris, Ribeauvillé), one thalassotherapy centre in La Baule, one balneotherapy centre in Ribeauvillé, three golf courses and two tennis clubs (with over 32 clay courts). The Group's resorts, located in internationally-renowned holiday resorts, also help to set it apart from the competition.